The History Behind the Brand:
Harley Davidson Motorcycles
Harley Davidson is one of the most well known and recognized motorcycle brands on the market today. Whether you’re a fan of their motorcycles or not, one thing is certain-they have have managed to greatly impact the motorcycle industry and continue to do so to this day.
Having started as a manufacturer of small engines in 1903, Harley Davidson has grown from a small startup business between two friends to becoming an industry leader. Their designs and innovations have created the classic models we have today which include, the Sportster models-originally conceived for racing, the Softail models, which feature Harley’s Big-Twin engine, and their Touring models which include the Harley Road King, Road Glide, Street Glide, and Electra Glide.
A close look at Harley’s success, reveals an interesting history behind it. Like many companies, Harley has seen its share of ups and downs. For a time, Harley was the largest manufacturer of motorcycles in the 1920’s. During both world wars, they helped the war effort by supplying the US army with motorcycles, and from their big twin motorcycles, came the creation of the chopper and a whole subculture of chopper enthusiasts and riders.
The infographic below takes us back through time starting from Harley’s inception in 1903 to the present day.